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KNOXFRA Dinner 2017

Purchase your tickets today for the annual Knox Former Residents’ Association Dinner and Annual General Meeting at Knox College: Saturday, November 4, 2017.

6:00 p.m. Reception
7:00 p.m. Dinner & Annual Meeting, including Keynote Speaker Clive Veroni and presentation of the KNOXFRA Award

Featuring Clive Veroni, author of Spin: how politics has the power to turn marketing on its head, on: 

The Widening Gyre:
Political Discourse In A Divided Age
Clive Veroni will discuss how social and political dialogue has devolved into opposing tribes yelling at each other across a great divide, how the traditional middle ground has disappeared, and what this means for society as a whole.

Also at the dinner, W.A. ‘Sandy’ Henderson will receive the KNOXFRA Award of Honour. Learn more about Sandy and the KNOXFRA Award here.

Tickets are $100 (or $50 for current residents and for alumni who moved out of the residence between 2012 and 2017). Purchase tickets online HERE or by calling 416.978.8738. Purchase your tickets before October 3 and receive a complimentary copy of Spin; Clive Veroni will be available to sign copies at the event.

 


Clive Veroni, author of Spin

Clive Veroni is a leading marketing strategist. He is a consultant on brand positioning, marketing strategies, new product development and advertising to a wide variety blue-chip clients across North America. He founded Leap Consulting in 1999. Prior to that he had a successful advertising career, including several years as partner and president of Stringer Veroni Ketchum Advertising before selling his firm to Omnicom. Born in South Africa, he now lives in Toronto, Canada.

 

 

About Spin

For decades, political strategists tapped into the creative brain trust of the advertising world to uncover new ways of reaching and persuading voters, in a one-way flow of knowledge from Madison Avenue to Washington. Now the tide is turning.

In the age of social media and digital communication, where anyone with a smartphone is a potential broadcaster or publisher, marketers are having to learn how to communicate in a whole new way. And they’re taking those lessons from the world of politics.

In Spin, Clive Veroni traces this transformation, as the lessons of political campaigning move from the war room to the boardroom. It’s a subject all of us as voters and consumers should care about, as marketers and political strategists seek to use increasingly sophisticated techniques to influence what we believe and how we behave.